22nd July 2018
INTRODUCTION Entrepreneurship is tricky. Running a business is challenging. Unfortunately, based purely on statistics, the chances of failing are very high. Many of us had dreams […]
24th May 2018
FACEBOOK ADS AREN’T AS COMPLICATED AS THEY SEEM! If you find Facebook ads intimidating and have either been too scared to try them – or […]
7th March 2018
KNOW YOUR AUDIENCE AND BUILD YOUR TRIBE The Cambridge dictionary definition of a tribe is “a group of people, often of related families, who live together, sharing the same language, culture, and history”. In social media terms, the […]
12th February 2018
WHY COPYWRITING FOR YOUR WEBSITE SHOULD BE A PRIORITY When it comes to conveying a professional image for your business, the look and feel of your […]
15th January 2018
Benjamin Franklin’s quote “If you fail to plan, you are planning to fail!” is bandied around a lot and definitely still has merit but I saw another quite recently that […]
7th December 2017
We have a run of holidays and long weekends coming up and we though we’d revisit and revise an old blog post to remind you to […]
30th August 2017
How To Create The Best Newsletter In our previous blog we established that a newsletter is really necessary for a business. If you didn’t get to […]
14th August 2017
“Leaving money on the table” is an idiom which means ‘not getting as much money as you could’. If you’re not sending a regular newsletter to […]
16th July 2017
This might sound like a contradiction of what I hammer home in every class – that all communication, be it a blog or social media post […]
14th June 2017
You have to give something to get the sale! Gary Vaynerchuk, is an American serial entrepreneur with a net worth of more than $100 million. He […]
9th May 2017
Holidays offer amazing opportunities for social media activity but only if there’s a good fit for your product or business. Don’t force it! We’ve just had […]
3rd April 2017
One of my favourite methods of defining a target market is to create a character. Ford Motor Company does this really well. Before they design […]
22nd March 2017
We don’t have a crowd of thousands waiting to hear from us. There’s no clapping and chanting and begging us to deliver our message (or sell […]
1st March 2017
Get Blogging Now What is a Blog? I devote a lot of time in my courses to blogging because it’s such a powerful marketing tool so, it’s probably […]
30th November 2016
Social Media for Business Requires a Strategy It’s really hard to work out where to get started with social media. There are platforms galore – each […]
How To Find Time For Social Media